EXPERIENCE CREATED
BRANDING / DESIGN / LOGO / BUSINESS CARD / FLYER / STICKERS / WEBSITE / PRESENTATION TEMPLATE
CLIENT: JUMP FUTURES
CLIENT: JUMP FUTURES
Jump Futures
Our client, Patricia's, new venture, Jump Futures, is located in Toronto, Ontario. Patricia is also CEO and Founder of Hollingsgate Workforce Solutions. Patricia has started a new business venture with Jump Futures Employment designed to meet the needs of Indigenous youth, women, and visible minorities on their path to finding sustainable employment.
Patricia needed a fast branding for her new company and asked if we could help with the design of a new logo as well as some marketing materials.
Logo
We started with the design of the logo. I wanted to help Patricia convey diversity, inclusion, trust, and safety, but also make it inviting and fun for her clients. I started by researching color for diversity and inclusion and keeping in mind to prioritize accessibility and avoid condescension, creating a positive experience. With the design, I wanted to portray a safe, progressive, stable, and growing environment rather than a formal, detached environment. I wanted to empower users to seek assistance, rather than feeling shamed or belittled, this design upholds their dignity and empowers them to seek help. The absence of life and color in a brand can make it seem cold and unapproachable, and may make the person recall bad past experiences with other institutions or agencies. So, with this in mind, I chose a red orange color, yellow, blue, and purple, all colors that signify diversity. I used a fun font to make it more welcoming and brave.
Other marketing materials are below.
Stickers
Flyer
Business Cards
